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PricingAboutSupportPress Kit
Checked facts, current logos and screenshots, prices and a direct line to the founder, for anyone writing about baba.
baba in One Paragraph
baba is a Hebrew translator built around who is talking to whom. Hebrew has no neutral "you": verbs, adjectives and pronouns change with the gender of the speaker and the listener. Before translating, baba users choose whether they are addressing a man, a woman or a group, so a message to a landlord, a teacher or a doctor reads the way an Israeli would write it. The app also offers real-time voice conversation, camera and PDF translation, transliteration, spoken Hebrew and an Israeli slang dictionary. baba was founded in Tel Aviv in 2024 and is free to download on iPhone and Android.
In one sentence: baba is the Hebrew translator that asks who you are talking to.
Fact Sheet
- Product
- baba, a Hebrew translator built around speaker and listener gender
- Founded
- 2024, Tel Aviv, Israel
- Founder
- Isaac Horowitz
- Publisher
- ZipLyne LLC
- Platforms
- iPhone (iOS 18.1 or later), Android, web and a Chrome extension
- Languages
- Hebrew with English, French, Russian, Ukrainian, Spanish, Arabic, German, Italian, Swedish and Dutch
- Price
- Free to download. Pro is $12.99 a month or $59.99 a year. Pro+ is $24.99 a month or $114.99 a year
- App Store rating
- 4.9 out of 5 from 55 ratings on the Apple App Store, as of 9 October 2026
- Translations
- 130,000+ completed, as of 30 July 2026
- Hebrew test
- Published protocol and results (CSV, JSON)
- Press contact
- isaac@itsbaba.com
What baba Does
Gender for speaker and listener
Choose who you are talking to, a man, a woman or a group, and set your own gender. Verbs, adjectives and pronouns follow. Included in the free version.
Transliteration
Hebrew results come with the same words in English letters, so someone who cannot read Hebrew yet can still say the sentence.
Conversation mode
Two people each speak their own language and baba interprets both sides in real time. Pro includes 15 minutes a month, Pro+ includes 60.
Camera translation
Point the phone at a sign, a menu, a lease or a letter and read it in your language. A Pro feature.
PDF translation
Translate PDF documents of up to 20 pages. A Pro feature.
Spoken Hebrew
Hear the translation read aloud in a male or a female voice. A Pro feature.
Israeli slang dictionary
What a phrase says literally and what Israelis mean by it. Browsing is free, full entries are part of Pro.
Avi, the AI Hebrew tutor
Ask about words, grammar, pronunciation and slang in chat. Pro+ adds a live voice tutor for speaking practice.
Ten languages with Hebrew
English, French, Russian, Ukrainian, Spanish, Arabic, German, Italian, Swedish and Dutch, each translated to and from Hebrew.
Plans and Prices
Free
$0
No credit card
- Text translation with the gender settings
- 2,500 characters a month, 500 per translation
- Slang dictionary browsing
Pro
$12.99 a month or $59.99 a year
30-day free trial
- 250,000 characters a month, 20,000 per translation
- Voice input and conversation mode
- Camera and PDF translation
- Spoken Hebrew and full slang entries
Pro+
$24.99 a month or $114.99 a year
Everything in Pro
- Live voice tutor for speaking practice
- 60 minutes of conversation mode a month
U.S. prices.
The baba Family
baba
The Hebrew translator that asks who you are talking to. Free on iPhone, Android and the web, with a Chrome extension. Pro and Pro+ add voice, camera, PDF translation and tutoring.
baba News
Israel's news in English. Reports of the same event from 40+ Israeli newsrooms are grouped together, so readers see how each side covered it. Free on iPhone and Android, with baba News Plus at $4.99 a month or $34.99 a year.
baba: Speak Hebrew
A Hebrew tutor you talk to out loud. The waitlist is open.
Logos and App Icons
Current artwork only. Each logo sits on the background it is made for.
Wordmark, ink, for light backgrounds
Download PNG, 2400 px →
Wordmark, white, for terracotta
Download PNG →Wordmark, white, for dark backgrounds and photos
Download PNG →App icons, 1024 px
#C77850#A85A38#FAF7F2#1F1B16App Screenshots
The current App Store set. Select one to open the full-size file.
Founder
Isaac Horowitz
Founder and CEO
Isaac Horowitz founded baba in Tel Aviv in 2024, after finding that translation tools missed the gender and the everyday register that Hebrew depends on. He is available for interviews and written questions.
"Hebrew changes depending on whether you're talking to a man, a woman or a group, and most translators guess. Guessing wrong is the fastest way to sound off as a new oleh or a tourist."
"I built baba because I wanted to bridge the gap between textbook Hebrew and the streets of Tel Aviv."
Writing About baba
The name
- Write baba in lowercase, including at the start of a sentence: "baba is..."
- On first mention, "baba, a Hebrew translator" or "the baba Hebrew translator"
- The news product is baba News
- baba is not related to Alibaba
The logo
- Use the files on this page as they are
- Ink wordmark on light backgrounds, white wordmark on dark or terracotta
- Please do not recolor, stretch, outline or redraw it
- The purple baba logo is retired. Please replace it where you see it
Links and Background
Links to publish
One link for iPhone and Android. It sends each reader to the right store.
https://x.itsbaba.comWebsite.
https://www.itsbaba.comBackground reading
- How gender works in Hebrew translation: the problem baba was built around.
- Methodology: the published Hebrew test, with every tool's output.
- Pricing: every plan, limit and trial in full.
- Brand guide: colors, type and logo rules.
Press FAQ
What is baba?
baba is a Hebrew translator built around speaker and listener gender. Before translating, you choose who you are talking to, a man, a woman or a group, and the Hebrew changes to match. It runs on iPhone, Android, the web and as a Chrome extension.
Who makes baba?
baba was founded in Tel Aviv in 2024 by Isaac Horowitz. The apps are published by ZipLyne LLC.
Why does gender matter in a Hebrew translator?
Hebrew has no neutral "you" and no neutral present tense. "Are you tired?" is "ata ayef?" to a man and "at ayefa?" to a woman. A translator that returns one form is addressing the wrong person some of the time, so baba asks first.
Is baba free?
Yes. The free version translates text with the gender settings, up to 2,500 characters a month, with no credit card. baba Pro is $12.99 a month or $59.99 a year and adds voice, conversation mode, camera and PDF translation, spoken Hebrew and the full slang dictionary.
Can I use the logos and screenshots on this page?
Yes, for editorial coverage of baba. Please use the files as they are, without recoloring or redrawing the logo.
How do I arrange an interview or get more material?
Write to Isaac Horowitz, the founder, at isaac@itsbaba.com. Full-resolution images, extra screenshots and quotes are available on request.
Press Contact
Isaac Horowitz, founder
Interviews, quotes, review access to the app and full-resolution images.
isaac@itsbaba.com- General: shalom@itsbaba.com
- Instagram: @babahebrew
- X, baba News: @babanewswire
- LinkedIn: baba