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baba Brand Guide
A warm, editorial identity built around Frank Ruhl Libre, terracotta, and cream paper.
Brand Identity
Logo
The baba wordmark is set in Frank Ruhl Libre — a Hebrew-first serif that carries our cultural fluency in the letterforms themselves. Always lowercase.
- Cream-background contexts use the dark wordmark
- Dark / terracotta backgrounds use the cream wordmark
- Never recolor, stretch, or outline
- Minimum legible width: 80px
The Origin of baba
baba draws its name from סבבה (sababa) — the quintessentially Israeli way of saying “cool, all good, we’re aligned.” It’s the sound of a translation landing right.
It also plays on the English word babble — what robotic, gender-blind translation sounds like. baba turns babble into sababa.
The lowercase styling and warm cream/terracotta palette reflect our posture: approachable, human, editorial — the opposite of cold machine translation.
Brand Promise
Tagline
“Speak like a local, not a bot.”
One-liner
The world’s first gender- and context-aware Hebrew translator — native-sounding every time.
Key Differentiators
- Gender-Aware
7 gender contexts preserved across verbs and nouns
- Culturally Fluent
Slang, idiom, and tone that Google Translate misses
- Editorial UX
Frank Ruhl Libre + warm paper, not cold tech
- Hebrew-Native
Built by people who live in the language